PhD Defense l Ms. Fatima Habib
April 16, 2026
We are pleased to announce that Ms. Fatima Habib, Lecturer at FAST School of Management, has successfully defended her PhD thesis titled “Brand–Follower Personality Congruence and Follower Engagement.”Ms. Fatima conducted her research under the supervision of Dr. Akbar Azam. Her dissertation offers significant contributions by integrating marketing theory with advanced computational techniques. During her PhD, she published impactful research, including an article in an HEC-recognized W-category journal. Her work also extends to computational modeling, where she examined sustainable AI practices for automated personality prediction. She has actively contributed to the academic community as a reviewer for international journals.Her research provides valuable insights for marketers, researchers, and data scientists by bridging traditional consumer behavior models with modern AI-driven analytics, emphasizing both practical relevance and sustainable digital innovation.Congratulations to Ms. Fatima Habib on her remarkable achievement. We wish her continued success in her future academic and professional pursuits.