Details

"Cracking the Code of Tech Marketing" was held on 27th October 2025 from 7:00 PM to 8:00 PM via Google Meet. Organized by ACM Women in collaboration with Devsinc, the event was an exclusive webinar conducted by Ms. Kainat Ahmad Usman from Devsinc, and was attended by around 70 students. The session provided students with an insider's perspective on how tech meets marketing, educating them on the vital strategies that bridge the gap between software development and market outreach.

Students showed significant interest in learning about this specialized field. An engaging Q&A session followed the presentation, during which attendees asked practical questions regarding career pathways, the key skills needed for tech marketing roles, and how marketing strategies adapt for different tech products. Ms. Usman addressed all queries in detail, shared insights from her professional experience, and encouraged students to explore this dynamic and growing career field. The session was highly informative and impactful, equipping students with valuable knowledge about the importance of marketing in the technology sector and how to "crack the code" of this unique industry.