Tel: (042) 111 128 128 Follow us: Email: Block-B, Faisal Town, Lahore.


Campus > News & Events > Details


May 21, 2021

Business Analytics has emerged as a promising field, with an increasing level of digitization. Business analytics blends knowledge from Computer Sciences, Business and Statistics. It can be described as seeking business problem solutions using data analytics tools. The application of business analytics ranges from strategic to operational levels in the organizations. The increase in computing power and sophistication in data analytics provided by machine learning and artificial intelligence has given a boost to the profession of business analytics.


MS Business Analytics is a 2-year program and BS Business Analytics is a four years program. Both programs are aimed at equipping the graduates with the requisite knowledge and skills to pursue a career in the field of business analytics and data-driven decision-making. In general, it emphasizes the development of all-rounded communications and soft skills, critical and analytical reasoning, data-driven decision making, and problem-solving capabilities.