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Ms. Fatima Habib


(042) 111-128-128 Ext:None


  • MBIT(Marketing), Institute of Business &Information Technology, PU, Pakistan (2014)
  • BBIT(Hons.)(Marketing), Institute of Business & Information Technology, PU, Pakistan (2012)


Ms. Fatima Habib completed her .Phil and Bachelors from Institute of Business and Information Technology, University of the Punjab. She joined FAST School of Management as a Lecturer in 2017. Her subjects of interest span over all the aspects of Marketing domain and its link with Information Technology utilized to enhance the purpose. She is currently teaching the courses elucidating the use of Information Systems in businesses and the current trends prevailing in the IT sector. She prefers to explore new areas of study and participate in activities for academic value enhancement.

Field of Interest:

  1. Marketing
  2. Corporate Sustainability
  3. Brand Strategy
  4. Employee Based Brand Equity
  5. Customer Based Brand Equity